Kamal Faridi is a well-known visionary in the digital strategy space. He has pursued his passion for Digital and Brand Management by working with some of the world’s greatest brands over 12+ years in marketing and growth strategy consulting. Kamal has deep expertise in brand strategy and activation, brand expansion, customer experience, loyalty marketing, and marketing effectiveness. Over the last few years, Kamal has focused on building 5-year strategic growth plans for both B2B and B2C clients.
Kamal is the original Founder of 22Four International Corporation Ltd, which specialises in corporate technology solutions for applications, infrastructure, solution delivery and process definition. He excels at creating high performance organizations through leadership, process and strategic visioning. He has extensive experience in consulting in healthcare, retail and consumer industries.
Kamal is recognised as one of the Top 100 Entrepreneurs of Pakistan. He started his journey as an IT graduate from the University of Karachi with a dream of building an empire that he might own and support. Kamal works as a United Nations Volunteer and regularly represents Pakistan at international events.
Kamal refers to Social Media Marketing as his all-time passion through which he has managed to raise himself up to one of the best Social Media Analysts/Marketers in South East Asia.
A frequent traveller and popular keynote speaker, Kamal is always on the lookout for new inspiration and experiences to keep his ideas fresh and innovative. When he’s not spending time with his clients, he can be found sharing time with the two loves of his life: his nation and his causes.
When asked how he managed to accomplish his dreams at such a young age and with so few “blips”, Kamal responded, “You may be disappointed if you fail, but you are doomed if you don't try.”
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Our clients are as diverse as we are, spanning a wide range of industries - from utilities to financial services to healthcare and wellness to performing arts - and straddling the developed and developing worlds. You can check out some of our LATEST AND GREATEST WORK below. Whoops, that came off a bit strong.